Goldman Sachs Introduces an AI-powered Social Media Startup ‘Louisa’

Goldman Sachs Introduces an AI-powered Social Media Startup ‘Louisa’

Goldman Sachs has made a foray into the social media space with the introduction of Louisa, an AI-powered networking platform. The platform aims to enhance employee connectivity and facilitate information sharing within organizations. 

(Photo: Michael M. Santiago/Getty Images)
NEW YORK, NEW YORK – SEPTEMBER 13: The Goldman Sachs logo is seen on at the New York Stock Exchange on September 13, 2022, in New York City. Goldman Sachs announced today a plan to cut several hundred jobs this month, making it the first Wall Street firm to take steps to cut down on expenses amid a drop in the volume of deals after pausing layoffs for two years during the coronavirus (COVID-19) pandemic.

25,000 Monthly Active Users

Louisa, named after Louisa Goldman Sachs, the wife of Samuel Sachs, has experienced significant growth, boasting 25,000 monthly active users with a fivefold increase in engagement this year.

“Global organizations are competing to get the best return on their largest investment: their people,” Louisa founder and Accelerate entrepreneur Rohan Doctor said in a statement.

“Louisa helps them maximize that return by unleashing an even greater strength: the collective intelligence of their entire workforce.” 

Louisa leverages a combination of user-provided data and system-driven information to create comprehensive profiles of individuals, teams, jobs, universities, alumni, communities, and clients.

The platform’s goal is to provide the right information to the right person at the right time, enabling users to build their personal brand, expand their network, and stay updated on colleagues and clients.

Rohan Doctor, founder and entrepreneur of Louisa, emphasizes that global organizations are seeking to optimize their workforce’s collective intelligence and maximize their return on investment.

The platform aims to unleash this potential by connecting people based on shared interests and potential business opportunities.

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Internal Incubator

Goldman Sachs, traditionally known for its expertise in finance, has recently ventured into the technology space. Louisa represents the first startup to emerge from the firm’s internal incubator, according to CNBC.

Initially funded and owned by Goldman Sachs, Louisa has now become an independent entity. Rohan Doctor is actively working on expanding the platform’s user base beyond Goldman Sachs employees, targeting professional services clients and other institutions.

Louisa sets itself apart by leveraging AI capabilities, incorporating advanced algorithms to create intelligent profiles and facilitate meaningful connections.

The platform reads millions of articles weekly, providing valuable insights and identifying potential connections based on business-related news.

Doctor sees the timing of Louisa’s launch as opportune, given the advancements in generative AI technology and the changing dynamics of the workforce. Innovations like OpenAI’s ChatGPT have revolutionized the field and allowed for rapid data analysis and self-description. 

Additionally, with the rise of remote and hybrid work models, employees’ interaction patterns have been disrupted, necessitating an efficient networking platform like Louisa.
As Louisa expands its client base, Doctor envisions the platform serving a diverse range of industries and organizations. By leveraging AI capabilities, Louisa aims to revolutionize professional networking and facilitate seamless information sharing among employees.

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