20 AAPI-Owned Makeup & Skincare Brands That Should Be in Your Beauty Bag – E! Online

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    20 AAPI-Owned Makeup & Skincare Brands That Should Be in Your Beauty Bag – E! Online


    We independently selected these products because we love them, and we hope you do too at these prices. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Prices are accurate as of publish time. Items are sold by the retailer, not E!. 

    In case you didn’t know, May is AAPI Heritage Month. There are so many different ways to honor the month, whether you choose to donate to non-profit organizations that support the AAPI community or shop Asian-owned brands.

    If you’re like us and love discovering new makeup and skincare products, it’s the perfect time to try AAPI-owned beauty brands to find some of your new go-to products. And, if you don’t know where to start your search, you’re in luck! We’ve rounded up 20 AAPI-owned beauty brands and the products you’ll want to add to cart ASAP.

    From Youthforia’s “first of its kind” color-changing blush to Shayde Beauty’s transformative skincare products for melanin-rich skin, there are some amazing AAPI-owned brands that deserve a front-row spot in your beauty routine. Check them all out below.



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