The 15 Best AI Tools for Social Media in 2023

The 15 Best AI Tools for Social Media in 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media!

This blog post will cover 15 of the best tools AI social media marketing offers. We’ll look at tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.

What are AI tools for social media?

AI tools for social media are software designed to help people create, manage, or optimize social media content and strategy.

Social media tools have been around for nearly as long as the apps themselves. We’ve all used third-party apps to repost on Instagram and editing software like VSCO to get our selfies on point, but now that AI has entered the chat, things are moving fast.

15 of the best AI tools for social media

AI’s explosive growth and widespread uptake have resulted in a flurry of new tools. And these AI-powered tools for social media have become more sophisticated than ever before, with advancements continuing daily.

But with so many options, choosing the right one for your kit can be overwhelming. Don’t fret; we’ve got a roundup of the best AI tools for social media here for you.

1. Hootsuite

Hootsuite is number 1 in our hearts (and on this list).

The Gretsky of AI for social media, this tool can do it all. Hootsuite offers a free caption generator for those who just can’t write another social media caption. You can create social media posts using voices like Optimistic Soccer Coach, the Queen of England, and Slytherin. There’s something for every brand.

Hootsuite also features OwlyWriter AI, only the best in-app AI writing tool that promises to save you time and deliver you from writer’s block. You can use OwlyWriter to write your social captions, generate content based on a link, generate post ideas based on keywords, and more.

instagram caption and tone

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The hashtag suggestion and the Best Time to Post features are fan-favorites, prompting you with tags and times to best reach your target audience.

The Best Time to Publish tool knows this ‘cause it’s a super smart piece of social media AI. It breaks down different suggested posting times for four key goals, giving you the ability to reach your specific metrics:

  • Extend reach
  • Build awareness
  • Increase engagement
  • Drive traffic

Best Time to Publish tool

That all being said, we do believe, subjectivity aside, Hootsuite to be the best AI social media post generator. And we’re not just saying that because our editor is going to read this…

Price: Free trial! After that, plans start at $99 a month.

Who it’s for: Content creators, marketers, and marketing teams of all sizes.

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2. Magic Studio

Magic Studio is a dream for brands who want to be up their visual game. This AI tool can help you create product photos with sleek backgrounds in a few different themes. You can also easily remove unwanted objects and backgrounds from your imagery — great news for influencers and brands taking shots out in the wild.

Magic Studio also generates photos from your text prompts and can assist you with a pretty incredible profile photo. AI in social media is changing its visual interface, with more and more profiles featuring AI-generated imagery. It’s time to think about what platforms like Magic Studio can do for your brand.

Magic Studio original photo with different backgrounds

Source: Magic Studio

Price: Free with limitations.

Who it’s for: Influencers, content creators, and designers.

3. Wordtune

Are you a LinkedIn monologuer? Or a lover of long-form social posts in general? Do you know what you want to say but can’t quite get it right?

If you’ve answered yes to any of these questions, then Wordtune may be right for you. Wordtune takes your text and rewrites it in different tones. It can expand or subtract your paragraph size or rewrite entire paragraphs.

If you’re a writer, you’ll also want to see our full list of copywriting AI tools.

Wordtune copywriting AI tool

Source: Wordtune

Price: Free, paid subscriptions start at $9.99 a month.

Who it’s for: long-form content writers and marketers.


You know when you have a great post idea but can’t find the right stock image for it? is your answer to scrolling endlessly through stock footage websites. Using AI for social media posts featuring stock photography can save you time and effort.

Now, you can enter a prompt and have spit out options for you. Choose from classic stock photos, illustrations, book covers, wallpaper, posters, logos, and art. stock image


Price: Plans start at $19 and go up to $299

Who it’s for: Content creators, designers, and marketers.

5. Acrolinx

Acrolinx is basically your brand watchdog. It crawls your content to make sure everything you publish aligns with your brand. Choose the style, tone, grammar, and input company-specific language. The tool will flag any content that doesn’t align with your brand vision.

Acrolinx maximize the value of enterprise content

Source: Acrolinx

Price: Quotes are provided on a case-by-case basis.

Who it’s for: Brands of all sizes, marketing teams, product teams, and support teams.

6. Brandwatch

Brandwatch contains an incredible wealth of customer intelligence. It’s built to analyze data at scale and produce AI-created insights, statistics, and complex aggregations.

Brandwatch also integrates with tools like ChatGPT to produce natural language summaries of data sets. This means you can spend less time trying to understand what the data is telling you and more time implementing high-level takeaways.

For Hootsuite users, Hootsuite Insights powered by Brandwatch is available in the app. You can directly integrate Brandwatch’s search capabilities into your Hootsuite platform and get a much-desired leg up on your competitors.

Price: Custom quotes are provided on a case-by-case basis.

Who it’s for: Marketing teams and brands interested in social listening and tracking audience sentiment.

7. Riffusion

Riffusion creates original audio content based on your prompts. Let’s say you’re making a Reel but can’t find exactly the right audio. You can now create exactly the song you were looking for with Riffusion, add the audio to your video, and upload it as normal.

Riffusion does have its limitations. Putting in reasonably average prompts like “Bubblegum Eurodance” or “Jamaican Dancehall Vocals” will work. But anything out of the ordinary may make you come up empty-handed.

Riffusion original audio ducks rapping Oh Canada

Source: Riffusion

Price: Free!

Who it’s for: Video content creators.

8. Heyday by Hootsuite

Heyday is a conversational AI chatbot designed to help you boost ecommerce sales and skyrocket your customer satisfaction rates.

It’s a time-saving selling machine you can add to your social strategy. Heyday responds to customer queries (DMs included) around the clock, so you can spend more time growing your business and less time on social media selling.

It uses natural language processing for a human touch and is trusted by leading brands like Simons, LaCoste, and Jack & Jones.

Heyday by Hootsuite Kusmi tea natural language generator

Source: Heyday

Price: Packages start at $49/month and can go up to $1,000, depending on your brand needs.

Who it’s for: Ecommerce brands on social media, customer service teams, marketing teams.

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9. Murf

You may need a voice-over if you create short videos or video advertising online. Hiring an actor can get expensive, but doing it yourself can be cringe.

Well, we’d like to introduce you to Murf, an AI voice generator tool that produces perfect and personalized voiceovers.

Murf can create audio that expresses a specific tone or mood, so you can make sure your VO works for you. It has 120+ voices in 20+ languages, so you can tailor it to your needs.

Murf.AI voice for every need

Source: Murf

Price: Free! With subscriptions starting at $19/month.

Who it’s for: Video creators, product marketers, educators, and content creators.

10. ChatGPT

If you haven’t heard of ChatGPT, you’re likely living under a rock. This AI tool took the world by storm, even prompting a South Park episode where ChatGPT is listed as a co-author. What a wild world we live in.

ChatGPT is a tool social media content creators love because it can produce captions and long-form posts. But it comes with its limitations. It can be difficult to get the right tone without very specific instructions, and often, your audience will be able to tell it’s AI-produced.

Be sure to edit the ChatGPT outputs so it’s in your own brand voice with the correct tone. ChatGPT can also lie to you, so make sure you fact-check your writing.

For all of you content creators out there, check out our full list of content-creation-related AI social media managers and creators love.


Source: ChatGPT

Price: Free access to basic plan; $20/month for faster responses and priority access to new features

Who it’s for: Content creators and marketing teams.

11. Wordstream

Wordstream is an AI-based program designed to help you with your ads. It harnesses the power of machine learning to help you optimize ad campaigns across social media networks. Wordstream can help you scale your advertising efforts and drive online growth by constantly assessing and tweaking ad performances based on data-driven insights.

Key features of this tool include ML-driven ad performances, the ability to assess PPC ads across various channels, and comprehensive campaign analysis to help you gauge the success of your marketing efforts.

Whether you’re looking to optimize your existing social media ads or build an entirely new campaign from scratch, Wordstream can support your goals.

Wordstream campaign goals score

Source: Wordstream

Price: Free tools; quotes are case-by-case.

Who it’s for: Marketing teams of all sizes, advertisers, product and ecommerce marketers, and anyone running ads.

12. Peech

Peech is generative AI video editing software that can automatically transcribe, edit, repurpose, and brand your video content.

Peech uses NLP technology to generate high-quality video content so you can scale your video efforts. It can recognize your team’s faces and slap a title card onto the screen whenever they pop up. Or automatically transcribe your video content so you can repurpose it into captions or blogs.

Peech allows you to easily brand and edit video content without prior knowledge of video editing.

Peech content editor

Source: Peech

Price: Free with paid accounts starting at $49/month.

Who it’s for: Content creators, marketers, educators.

13. Invideo

Want to turn your scripts into videos at the click of a button? Then Invideo is for you. Invideo is an AI text-to-video generator that produces professional content based on your script.

Pro tip? Use one of the long-form AI writers above to generate a script, then feed that script to Invideo.

Invideo has tons of video templates to get you started. You can create YouTube video intros and outros, marketing videos galore, videos for advertising on Facebook or Instagram with ad templates, and more.

Invideo video marketing tool promo

Source: Invideo

Price: Free, with paid plans starting at $15/month.

Who it’s for: Marketers and content creators in need of video, and podcasters.

14. is a content creator favorite. It’s a video generation platform that uses AI and machine learning to create high-quality videos without expensive equipment or a large team.

Creators will have a range of customizable templates and tools at their fingertips, allowing you to add your own branding and messaging easily. It’s great for creating promotional videos, explainer videos, and social media content. And you can’t forget the multilingual support, helping you to reach a global audience. the best social media AI tools


Price: Subscriptions start at $30/month

Who it’s for: Content creators and marketers.

 15. DALL-E 2

If you’re looking for customizable AI-generated images that can’t be found in traditional AI stock libraries, try DALL-E 2.

This tool can be a total game-changer for effective visual assets. DALL-E 2 can generate images specific to any context or industry; you just need to include the right prompt.

Creators and marketers will love it for producing visual content for websites, social media, and advertising campaigns.

DALL-E 2 digital image generator Hootsuite Owly

Source: DALL-E 2

Price: Images start at .02 cents

Who it’s for: Content creators, marketers, and a-typical brands.

Frequently asked questions about social media AI tools

What is an AI tool for social media?

There are several different types of AI tools for social media. AI assistants can help you plan, create, and analyze content for social media to help you save time and optimize your efforts on social.

How can you use AI for social media?

Using AI for social media can help save you time and effort while also giving you valuable insights into your audience and their preferences. You can use all of the tools (and more) mentioned above to automate content creation, optimize your strategy, and generally just up your social media game.

What is the best AI tool for social media?

Asking, “What are the best AI tools for social media?” is like asking your mom to pick her favorite kid. Sure, she has an answer, but you just keep telling yourself it’s all subjective, right? For us, the best AI tool for social media is Hootsuite, as it can do multiple things within the platform. It’s our favorite kid, for sure.

Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

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Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.

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