Instagram Collab Posts: How to Maximize Reach in 2023

Instagram Collab Posts: How to Maximize Reach in 2023

When most of us hear the word “collab,” our minds think of music collaborations. Whether it’s the Justin Timberlake vs. Janet Jackson duet (who can forget the 2004 Super Bowl 38 half-time show) or the more recent Selena Gomez vs. Rema collab that has produced the successful fan-favorite hit, “Calm Down,” there’s no denying that music collaborations have a way of getting people to talk.

Table of Content: Instagram Collab Posts

Apparently, collabs are THE THING to be doing at the moment, not just in the music industry, but in other sectors as well. Besides music artists, people from different walks of life are forming collabs that result in win-win situations for everyone involved.

One of the hottest Instagram trends as far as collabs are concerned is social media collaboration. This is a term that describes the way in which individuals work together using social media platforms. It involves using the various features available on these platforms to share ideas, work on projects, and create content together. One of these features is “Collab,” which allows users to create Instagram collab posts.

In this blog post, I will discuss what an Instagram collab post is, how to create an Instagram collaboration post, and how to use Instagram collab posts to boost engagement. I’ll also highlight the reasons why you should invest in an Instagram scheduler to streamline all your tasks.

What Is an Instagram Collab Post?

An Instagram collaboration post is a co-created post that appears on two Instagram accounts at the same time. Here’s how it works:

You create a post and invite another person to collaborate on the post. Once the invited person accepts, the original post, along with its likes, comments, and shares appear on their Instagram Reels or Feeds. This way, both of you can share one post with your followers without having to post twice.

Let me give you a few examples of collaborations that can provide excellent Instagram collab posts:

  • A restaurant and a food photographer can share a photo of the same dish on their respective Instagram accounts.
  • A model and a clothing company can share a photo of the model wearing an outfit made by the clothing company.
  • A realtor and a home seller can share a 3600 video to show off a real estate property.

By sharing the same post, whether it’s an image, video, or just text on both accounts, both collaborators can reach more followers.

Related Article: Instagram Reels vs TikTok – The Battle for Videos Supremacy 2023

Why Use an Instagram Collab Post?

For what purpose would I use an Instagram collab post? In case you’re wondering, you could use this feature for different reasons, such as:

  • To introduce a new product line.
  • To promote existing products or services.
  • To spread awareness of an event or cause.

Here’s another common question: Why should I use an Instagram collab post instead of just tagging or mentioning another person in a post? Well, there are several reasons why using the Instagram collab feature makes more sense than the tag feature.

The first reason is that when someone tags or mentions you in a post, you will not be listed as the co-author of the post. This means you won’t get the credit and recognition you deserve. With an Instagram collab post, all accounts involved are listed as authors of the post. This allows all accounts to get credit for the post.

Another reason is that when someone tags or mentions you in a post, it will not be shared with their followers. This means that you will not get the extra exposure that you may need. Conversely, an Instagram collab post is shared on more than one account, which helps all accounts gain additional exposure.

So if you’re looking for a way to collaborate and get the most out of your Instagram posts, an Instagram collab post is the way to go. One thing to remember, though, is that you must have a public Instagram account. It would also help if you invested in a social media engagement tool to facilitate real-time team collaboration.

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How Do Instagram Collab Posts Benefit Brands?

Take a minute to think about movie franchises like The Fast and The Furious, The Expendables, and The Avengers. Each one of them features the most impressive cast ever assembled, which is partly why they are some of the highest-grossing movie franchises of all time.

I’m not insinuating that collaboration between two Instagram users is guaranteed to result in global stardom or tremendous financial success. No. What I mean is that when two Instagram users come together, some great things can happen!

Here are several benefits that brands can reap by partnering with other brands, influencers, or content creators to create collaboration posts using the Instagram collaboration feature:

  1. Reach a Wider Audience

    By partnering with influencers and content creators, brands can easily reach an entirely new audience. Influencers have already built relationships with their followers, and when they collaborate with brands, they can help introduce the brand’s products and services to a wider audience.

  2. Strengthen Brand Awareness

    Collaborating with influencers and content creators helps build brand awareness and trust. As people get to know more about the brand through their content, they become more likely to become loyal customers.

  3. Create Authentic Content

    Instagram collab posts are a great way to create content that is both authentic and engaging. Influencers and content creators can provide unique perspectives and stories that can help bring the brand’s products or services to life.

  4. Leverage Existing Platforms

    By using the Instagram collaboration feature, brands can leverage influencers’ existing audiences. This can help brands save time and money that would otherwise be spent on creating their own content and engaging with influencers.

  5. Increase Engagement

    Collab posts are also a great way to drive engagement and increase followers for both accounts. Furthermore, Instagram collaborations can enable brands to create long-term relationships with their collaborators, which can lead to more opportunities in the future.

Featured Article: Content Creator: How to Become a Well-Paid One in 2023

How to Create an Instagram Collab Post

The process of creating an Instagram collaboration post starts with you inviting the owner of the other account to be a collaborator. Here’s how to go about it:

  1. Click the + Icon to Create a New Post

    Instagram Collab Post Step 1

    At the top of your screen, you’ll see the + icon. Tap on it to create a new post.

  2. Create a Reel or Feed Post

    Create a Reel or Feed Post
    Instagram Collab Post Step 2

    Follow the usual steps for creating a Feed Post or Reel, i.e. choose a photo or video that’s saved on your phone’s gallery. Alternatively, you can tap the camera icon to record a live video or take a photo within the Instagram app. Note that you can utilize the carousel feature to add multiple images.

  3. Crop the Image(s)

    Crop the Image(s)
    Instagram Collab Post Step 3

    Instagram allows you to post images in both vertical and horizontal orientations. Nevertheless, your images should fit into specific dimensions. As such, you may have to crop a tiny bit of your image to get them to fit.

  4. Choose a Filter

    Choose a Filter
    Instagram Collab Post Step 4

    To apply a filter to a photo before you upload it, you can do so by selecting the photo, tapping on the filter icon, and then selecting the filter that you want to apply. If you want to apply a filter to a photo that you are about to take, you can do so by tapping on the filter icon before you take the photo. This will allow you to select the filter that you want to apply.

  5. Edit Your Photo

    Edit Your Photo
    Instagram Collab Post Step 5

    There are many editing options that come built into the app. You can click “Edit” at the bottom right of your screen to adjust your photo to your desired specifications. For instance, you can rotate the photo, add/reduce brightness, increase/decrease contrast, add color effects, and so much more.

  6. Write a Caption

    Writing a caption for your Instagram photos or videos is essential because it helps to engage your audience and provide context for what they are seeing. Another reason why captions are important is that they allow you to highlight your brand’s voice and create a conversation with your followers. Moreover, they make it easier for followers to find and share your content, making it more likely to go viral.

  7. Click “Tag People”

    Before publishing your post, tap the option for Tag people.

  8. Click on “Invite Collaborator”

    After clicking on the “Tag people” option, you will see an “Invite collaborator” option. Click on it.

  9. Search for the Collaborator’s Account

    On the search bar that appears, search the Instagram account of the brand or person you wish to add as a collaborator. Select the account.

  10. Tap Done

    After choosing a collaborator, tap done. Your chosen collaborator will receive a notification, which they can accept, decline, or cancel. If they accept your invite, your post will also appear on their Feed or Reels, where their followers can see and react to. Both your username and the collaborator’s username will show above the Instagram collab post.

Tips for Creating Instagram Collab Posts

When it comes to collaborating on a project, you want your work to stand out. Whether you’re working on a project with friends, colleagues, or even complete strangers, having your post stand out can make a huge difference in the success of the project.

Here are some great tips to help you create stunning Instagram collab posts that will grab your followers’ attention:

  1. Choose a Theme

    When creating  Instagram collab posts, it’s important to have a unified visual theme. This can be anything from a color palette to a style of photography. It’s best to pick something that fits your brand and will be attractive to your followers.

    Here are a few options (with examples) to consider:

    Dark Theme
    Minimalist theme
    Minimalist Theme

    White and bright theme
    White and Bright Theme

  2. Use Quality Images

    If you don’t already know, there’s a new consumer behavior in town: visual decision-making. Visuals have become one of the biggest motivating factors in deciding what to buy. Studies reveal that 63% of consumers find good images more essential than product descriptions.

    That said, it’s important to use high-quality images in your Instagram collab posts. Make sure to use images that are crisp and clear, as poorly cropped or low-resolution images can ruin the aesthetic of your post. Also, use interesting fonts and eye-catching colors to draw attention to your post.

    Rolex is one of the brands that uses high-quality images in their Instagram marketing campaigns. Here’s one of the their collaborative campaigns with Roger Federer:

  3. Add Creative Text

    Another way of making your Instagram collaboration post stand out is by being creative with text when adding your caption. Come up with an interesting concept that will grab the attention of your followers and the followers of your collaborator.

    If you’re working on a project that has been done before, think of ways to make a tailored post that is better. If you’re working on something new, be sure to think outside the box and come up with unique ideas and solutions.

    Here’s an example from KFC

  4. Collaborate with the Right People

    Tagging the right people for your post is essential for collaboration. Reach out to influencers or brands that you think would be interested in working with you.

    Once you find the right collaborator, make sure you’re clear about what you expect from the project and what you’re willing to contribute. Don’t be afraid to ask questions and don’t be afraid to point out any issues or areas of concern. In other words, communication is key when it comes to successful Instagram collab posts.

    Here’s an example from Gucci

  5. Promote Your Post

    Once your post is live, be sure to promote it. You can utilize your own channels, as well as those of your collaborator, to get the word out about the post. You can also share your Instagram collab post on your other social media platforms and reach out to relevant influencers or brands.

    Follow these steps, and you will be sure to create a successful Instagram collab post. With the right strategy and creative concept, you can reach a larger audience and gain more followers.


Instagram is one of the most popular social media platforms, with over one billion active users each month. With so many people using the platform, it’s a great way to reach and engage customers, build relationships, and increase brand awareness. Through the Instagram collaboration feature, brands can leverage the power of influencers to reach their target audiences and build trust with potential customers.

Nevertheless, managing collaborations on Instagram can be time-consuming and challenging. This is where a social media management tool can come in handy. It can help brands keep track of their Insta collab post, manage communication with influencers, and measure the success of their collaborations.

Frequently Asked Questions

  1. How do you get collaboration on Instagram?
    Ans: Whether you’re a business, an influencer, or just someone looking to make connections, there are plenty of ways to get collaboration on Instagram. But before you find someone to collaborate with, make sure to be active on your own profile.

    Post regularly and engage with others’ posts to build up your own network. This will help to get your profile seen by more people, increasing the chances of getting noticed and finding potential collaborations.The next step is reaching out to influencers and other accounts you are connected to and see if they’d be interested in collaborating.

    You can also join Instagram communities and use them as a platform to network and find potential collaborators. When reaching out to potential collaborators, start by introducing yourself and asking if they’d be open to collaborating. Explain what you have to offer and why it would be beneficial for them. When providing ideas, make sure to keep them relevant to their interests and make sure they are realistic.

  2. How does Instagram collaboration work?
    Ans: Instagram Collaboration is when brands and creators work together on Instagram content. This can include anything from planning and creating content to managing comments and responding to messages.
    For instance, you could offer a cross-promotion, where an influencer shares your content with their followers in exchange for a discounted product or service. You could also offer them a commission for every sale they make from your products or services.
  3. Who can see the collab post?
    Ans: Anyone who follows you or the other account involved will be able to see the post. This means that if you and another account have a combined total of 20,000 followers, all of those followers will be able to see your collab post.
    It’s important to note that the post will only appear in the feeds of those who follow both accounts. If someone follows just one of the accounts involved in the collaboration, they will only see the post in that account’s profile.
  4. Is Instagram collab available to all users?
    Ans: The answer is yes! This exciting new feature is available for all Instagram users, no matter their account type or number of followers. With Collab, you can create stories, videos, and other content together with your friends and followers. You can also share the content you create with other users.

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